Your body hydrated. Your mind sharp.
Your life's actually yours.
Five flavors. One mission.
Doing the quiet work so you can do the loud work.
The Line Up
Hydration for the Mind.
Zero Sugar, Zero Jitters.
Naturally sweetened with real fruit juices and fortified with 40mg of L-Theanine to provide a calm, steady flow of energy without the caffeine crash or sugar spikes.
350mg Lion's Mane.
A high-potency dosage of organic mushroom extract designed to support deep mental clarity, sharpen your cognitive focus, and eliminate the fog of a long day.
432mg Electrolytes.
Maximum physical hydration powered by a precise blend of Magnesium Malate and Salt to keep your body fueled, recovered, and performing during high-output days.
Born in the Experimental Labs of Oliphant Brewing.
Hokum wasn’t developed in a boardroom—it was forged in the experimental tanks of Oliphant Brewing.
Founders Matt and Trevor have spent a decade obsessing over "liquid alchemy" to create a professional-grade drink that tastes as vivid as it feels.
By merging brewmaster precision with high-dose nootropics, we’ve created the world’s first true "Body + Brain" beverage. No fillers, no "Hokum"—just pure, functional craft.
EXPERIENCE FUNCTIONAL CRAFTYou've Got Questions?
We Have Answers!
Who is behind Hokum?
Hokum was born in the experimental "lab" of Oliphant Brewing in Somerset, Wisconsin. Founders Matt and Trevor have spent a decade mastering liquid alchemy and professional brewing precision. We took that "Let Unreason Reign" spirit and applied it to functional science—creating a drink that is masterfully crafted, intentionally weird, and scientifically sound.
What does 350mg of Lion’s Mane actually do?
Most functional drinks use "trace amounts" of mushrooms just for the label. We use a 350mg dosage of Organic Lion’s Mane extract—a levels backed by nootropic research to support Nerve Growth Factor (NGF). This helps "defog" the brain, sharpen cognitive focus, and keep you in a flow state without the jitters of caffeine.
Why 432mg of Electrolytes?
Mental clarity is impossible if your body is dehydrated. We formulated Hokum with 432mg of total electrolytes, including Magnesium Malate. This specific form of Magnesium is highly absorbable and supports muscle function and ATP (energy) production. It’s professional-grade hydration designed to keep your physical body as sharp as your mind.
Is there really 0g of added sugar?
Yes. We don't use cane sugar, stevia, or erythritol. The vivid flavor and subtle sweetness come entirely from real fruit juice concentrates like Aronia Berry, Mango, and Raspberry. You get a premium, brewmaster-approved flavor profile with zero sugar spikes and zero "hokum."